Hi, I’m ClaireA senior product designer & entrepreneur.

As a designer, I’m drawn to messy, early-stage problems, especially the kind that sit between systems, AI, and real human behavior. I like finding the structure underneath the complexity, then building systems that anyone can pick up and benefit from right away.

Most recently at Yieldmo, I helped build SportsMax AI, an AI-powered conversational experience for sports publishers. I designed the flexible system behind it so fans could explore more content through an experience tailored to each publisher’s voice and brand. Before that, at PlayVS, I designed products for students, coaches, and schools competing in scholastic esports.

I also build outside the screen. I founded Once Upon a Blossom, an artificial flower backdrop brand for weddings and special celebrations. Running a small business has made me a more grounded designer: you learn quickly what matters, what can wait, and how to keep moving when there is no perfect brief.

I’m originally from Dalian, a coastal city in China, and currently based in Austin, Texas. I studied Advertising at UIUC and Communication Data Science at USC, a path that probably explains why I’m equally interested in the emotional side of a product and the systems behind it.

Outside of work, travel is how I reset my perspective. I’m happiest somewhere close to water, mountains, or a trail, where the world feels larger and my own problems feel a little smaller. When I’m home, you can usually find me on a tennis court, still trying to make peace with my forehand.